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Loop Membership begins the day of your first delivery, but the benefits start at checkout. Every plan provides sanitized, packaging-free, fully assembled rental baby & kids gear from top-rated brands, as well as personalized support from our team.


($180, charged annually)
  • UNLIMITED priority deliveries & pick ups
  • Complimentary virtual consultation with a Loop baby gear expert
  • In home set-up and in-depth demonstrations
  • 10% credit back on all Loop rentals
  • Happiness Guarantee - full refund within 30 days of membership if you cancel, because we're confident you'll love Loop


($300 for 12 months)
  • 2 standard deliveries & pick ups.
  • Complimentary virtual consultation with a Loop baby gear expert
  • In home set-up

Today’s best baby & kids gear, delivered and assembled by professionals

Every item you Loop will arrive assembled, packaging-free and sanitized according to our LoopCare standards. In addition to saving 10% on all rentals, our Annual Members get free consultations and unlimited priority deliveries.


Expecting? Take a smarter approach to baby registry

Modern parents who value sustainability and community can reduce the waste that accompanies a new baby by adding Loop rentals to their registry.

There’s no such thing as “too soon” when it comes to welcoming a new addition. With Loop in your registry you can reserve items well ahead of time, so your gear is ready to go once the joy begins.

Explore Loop Registry

Frequently Asked Questions about Loop rentals and baby gear

On the east coast, we deliver throughout New York City and in Brooklyn, NY.

On the west coast, we deliver to the SF Bay Area in California and serve the counties of San Francisco, Alameda, Contra Costa, Marin, Napa (select locations), Santa Clara, San Mateo, Solano and Sonoma (select locations)—with more locations on the horizon.

Our Monthly Membership plan is best suited for parents who only need one or two items for a limited period of time.

Annual Members can earn 10% back on all item rentals starting January 1, 2022. Members will earn 10% back in Loop credits for all rented items. Earned credits are awarded to Members in the form of a personalized coupon code, eligible for redemption on new item rentals. Members will receive their credit once per quarter. In 2022, credits will be awarded on or around April 1, July 1, October 1, and January 1, 2023.

Congratulations! We are always happy to help during this exciting time! Contact us as soon as you start thinking about baby gear so we can help plan what you need and schedule a stress-free delivery.

As a perk for expectant parents, you can reserve items for delivery ahead of your due date, at no extra cost to you. Simply pay up-front for the first month and your second month doesn’t bill until 30 days after your first Loop delivery.

We can also help with adding Loop to your registry. Baby due in less than a month? Contact us ASAP so we can get your items ready!

Our LoopCare safety and cleaning protocol begins with a rigorous quality assurance inspection and documentation of each item between every rental to ensure it functions safely and per the manufacturers specifications. Items that do not meet these specifications are pulled from inventory and repaired or replaced as needed.

Items are cleaned per the manufacturer's specifications between every rental. We use a variety of cleaning products and materials, listed below, that are child safe, eco-friendly and less harmful to the environment.

Products used by Loop for cleaning include:
Force of Nature
UVC Sanitizing Wand
Seventh Generation Dish Soap
Seventh Generation Disinfecting Wipes
Warm Water
Distilled White Vinegar
Electrolux 450 G Force Washer & Dryer (Cold Water)
eOn Sanitizing Mist
Nellie’s All Natural Unscented Powder Detergent
Nellie’s Eco-Friendly Unscented Dryer Balls
Air Dried and Machine Medium Dried

After you check out and pay for your Loop Membership and selected items, we’ll email you within one business day to schedule your home delivery. If you’re currently expecting, we recommend scheduling your delivery at least 2 weeks prior to your due date.

We’re parents too, so we know accidents can happen! Let us know and we’ll replace any accidentally damaged items free of charge as soon as possible.

We do not allow Members to "buy out" our rental items. Item rental fees must be paid on a monthly basis and cannot be prepaid so as to "rent-to-own" an item.

In instances where rental fees are paid in advance via our Registry or Gift Bundles, we will deduct those fees from the prepaid or Gifted amount on a monthly basis.

We do maintain that you'll never pay more, in the item's total rental fees, than the retail price plus tax that is listed on our website. You must maintain your membership throughout the rental period in order to qualify.  Once your monthly payments add up to the retail price of an item, we will stop charging you for it on subsequent monthly payments. You can hold onto it as long as you like. Once you're done with the item, we'll pick it up just like any other item.