How Loop Works

When you Loop, you’re renting today’s best gear and toys for your child. We’ll bring you the items you want, you can enjoy them as long as you like, then we’ll pick them up when you’re done.

How to Loop the best for your family

1. Browse today’s best gear for baby & kids

2. Select a Membership plan

3. Schedule your first delivery

4. Swap or return items anytime

  • 1. Browse today’s best gear for baby & kids

    Start exploring our curated selection of top-rated, gently used baby equipment and toys for your family. Once your cart is ready, we’ll ask you to select a Loop Membership plan.

    Browse Toys & Gear

    2. Select a Membership plan

    To complete checkout, we’ll ask you to select either an Annual or Monthly plan. Next, we’ll gather your information so you can securely pay and set up your first delivery.

    Learn About Membership

    3. Schedule your first delivery

    Tell us when you’d like your first visit from our courteous and dedicated delivery team. You can schedule weeks or months ahead, so you’ll only have the gear you want while you need it.


    4. Swap or return items anytime

    If you decide you’re done with an item, for any reason, we’ll pick it up or exchange it for something else. Annual Members get unlimited drop offs, pick ups and exchanges.

    Browse Baby Gear


"Easy to order. Product in great condition. Love that I can give it back when my little one has moved on!"

- Shaila


Expecting? Take a smarter approach to baby registry

Modern parents who value sustainability and community can reduce the waste that accompanies a new baby by adding Loop rentals to their registry.

Explore Loop Registry

Frequently Asked Questions about Loop rentals and baby gear

On the east coast, we deliver throughout New York City and in Brooklyn, NY.

On the west coast, we deliver to the SF Bay Area in California and serve the counties of San Francisco, Alameda, Contra Costa, Marin, Napa (select locations), Santa Clara, San Mateo, Solano and Sonoma (select locations)—with more locations on the horizon.

Our LoopCare safety and cleaning protocol begins with a rigorous quality assurance inspection and documentation of each item between every rental to ensure it functions safely and per the manufacturers specifications. Items that do not meet these specifications are pulled from inventory and repaired or replaced as needed.

Items are cleaned per the manufacturer's specifications between every rental. We use a variety of cleaning products and materials, listed below, that are child safe, eco-friendly and less harmful to the environment.

Products used by Loop for cleaning include:

  • Force of Nature
  • UVC Sanitizing Wand
  • Seventh Generation Dish Soap
  • Seventh Generation Disinfecting Wipes
  • Warm Water
  • Distilled White Vinegar
  • Electrolux 450 G Force Washer & Dryer (Cold Water)
  • eOn Sanitizing Mist
  • Nellie’s All Natural Unscented Powder Detergent
  • Nellie’s Eco-Friendly Unscented Dryer Balls
  • Air Dried and Machine Medium Dried

We’re parents too, so we know accidents can happen! Let us know and we’ll replace any accidentally damaged items free of charge as soon as possible.

A Loop Membership is required to rent and receive your baby gear. Before you check out for the first time, we will prompt you to select a Monthly or Annual plan.
Visit our Membership page for more details.

Congratulations! We are always happy to help during this exciting time! Contact us as soon as you start thinking about baby gear so we can help plan what you need and schedule a stress-free delivery.

As a perk for expectant parents, you can reserve items for delivery ahead of your due date, at no extra cost to you. Simply pay up-front for the first month and your second month doesn’t bill until 30 days after your first Loop delivery.

We can also help with adding Loop to your registry. Baby due in less than a month? Contact us ASAP so we can get your items ready!

We do not allow Members to "buy out" our rental items. Item rental fees must be paid on a monthly basis and cannot be prepaid so as to "rent-to-own" an item.
In instances where rental fees are paid in advance via our Registry or Gift Bundles, we will deduct those fees from the prepaid or Gifted amount on a monthly basis.

Our Members never have to pay more than an item’s retail price to rent it. If/when your monthly rental fees for an item do add up to it’s retail price (as listed on, plus tax) we will stop charging you for it. 

However, you must maintain your Membership payments throughout the rental period to qualify for this benefit.

Still have Questions?

Send us a message, and one of our baby gear experts will get back to you within 24 hours.

Contact Loop